Beach & Entry
Surface, sand, water entry and bottom
Surface Type
Main surface type
sand
Sand Color
Main sand colour
white
Water Entry
How steep the drop-off is
gentle
Shallow Distance
Metres to waist-deep water
30 m
Bottom Type
Main bottom type
sand
Water Shoes
Whether special footwear is needed
not needed
Beach Length
Beach length in metres
800 m
Frequently asked questions
Horie Coast: what is the water like at this beach?
At this beach, water colour — turquoise, clarity high, average temperature +20.0°C, warms up to +26.0°C in the warmest season. Check the exact temperature by month in the chart section.
Horie Coast: what are the waves like and is it safe to swim?
Waves at this beach are — calm. Average wave height — 0.2 m. Calm water is great for families with children and those who prefer not to deal with strong swell.
Horie Coast: what is the water entry and bottom like?
Water entry is — gentle. The shallow area extends for 30 metres from the shore. Bottom — sand. Special shoes are not required — the water entry is comfortable. The gentle slope is safe for children and inexperienced swimmers.
Horie Coast: what kind of sand and surface does the beach have?
Beach surface — sand. Sand colour — white. Texture — fine. Beach length — 800 metres.
Horie Coast: when is the swimming season?
The swimming season starts in July. It ends in August. The best month for a holiday is August. This is when the water is warmest and the weather is most comfortable.
Horie Coast: is it safe to swim?
Water quality is rated as good. Rip currents are unlikely. Jellyfish risk — low. Always watch for warning signs and follow lifeguards instructions.
Horie Coast: what infrastructure is available on the beach?
The beach offers: showers, toilets, changing rooms, parking. All amenities are listed in the "Infrastructure" section above.
Horie Coast: are there lifeguards and a first aid station?
There are no lifeguards on the beach — be especially careful when swimming.
Horie Coast: where can I eat near the beach?
Popular places nearby: KaRuu. Cuisines available: International. See the "Infrastructure" section for details.
Horie Coast: what should I bring to the beach?
We recommend bringing: SPF50+ cream, Water, Towel, Swimsuit, Flip-flops, Cash, Headwear.
Horie Coast: when is the best time to swim?
The best time for swimming is July and August. In the morning the water is calmer and there are fewer people.
Horie Coast: what are the rules and restrictions on the beach?
Do not leave litter. Participate in beach clean-up events.
Horie Coast: what activities are available?
The beach offers: kayaking and SUP. See the "Activities" section above for details.
Horie Coast: who is this beach best for?
Ideal for families with children and lovers of quiet holidays: gradual entry, clear water and opportunities for kayaking, fishing and barbecues. Suitable for picnics and marine sports.
Horie Coast: what makes this beach unique?
The beach is part of the «Satoumi» coastal environment conservation project, and local students and foreign residents regularly hold coastal clean-up events here.
Horie Coast: what are the pros and cons of the beach?
Pros: Well-maintained sandy beach, Calm water, Gradual entry — safe for children, Kayaking, fishing and BBQ opportunities, Free parking, Close to Matsuyama, Scenic views of islands. Cons: Periodic litter issues on the beach, Limited natural shade, Can be crowded in high season, Limited infrastructure.
Horie Coast: what is near the beach?
Nearby you can visit: Matsuyama Castle, Dogo Onsen. Detailed descriptions in the "Nearby" section above.
Horie Coast: how do I get to the city of Matsuyama?
The beach is located near the city of Matsuyama. Full information about the city — hotels, restaurants, attractions, transport — is available on the
city page for Matsuyama.